Back in Fashion - Trade Secrets in the Modern Enterprise

December 8, 2015

Intellectual Asset Management

Jim Pooley was quoted in an edition of Intellectual Asset Management on December 8, 2015. His comments are presented below, and you can read the full text of the article by clicking the "Read Article" button.

If you have strategic responsibility for intellectual property, then you may already feel the ground shifting beneath you. Patents have held sway during our professional lifetimes not only as a marker of innovation, but as the main way in which companies protect and exploit their competitive advantage. Not any more. Like an old style of dress, trade secrets are coming back into fashion and turning heads...

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